PCM and Molecule Announce Partnership
Katie Brannan
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Oxnard, CA (June 6, 2007) – Pacific Coast Motorsports is pleased to announce their partnership with Molecule Labs. Based in Benicia, California, The Molecule™ Technical Fabric Care System cleans, protects and refreshes Nomex® fabric to ensure safety and comfort.
Alex Figge’s #29 Champ Car will carry primary Molecule livery this weekend at the Mazda Champ Car Grand Prix of Portland Presented by Joe’s. Both PCM entries will carry the Molecule branding at the associate level throughout the rest of the 2007 Champ Car World Series season. “We are pleased to welcome Molecule to the Pacific Coast Motorsports organization and the Champ Car World Series. Safety is the byline of our company and the fire suit is one of the most important elements in our safety efforts,” commented team director, Tyler Tadevic.
Liquids such as oils and fuel used by mechanics in addition to the chemicals used in dry-cleaning adversely affect the thermal protective performance in garments, leaving crews and drivers susceptible to burns and injury. “In just three races it became apparent that our suits had become less effective. Since applying the Molecule treatment the liquids literally bead off the suit and the suits look brand new. Michael Guasch has developed a unique product that will enhance the safety and comfort of our crew and drivers, the entire PCM crew will be protected by Molecule.
We hope our partnership will lead the rest of the racing community to protect their team with Molecule,” said Tadevic. “This is an important step for Molecule,” said Guasch. “We’ve spent a lot of time developing our fire suit care and safety products to serve and support the finest racing teams and series, and with our partnership with PCM, we’re proud to have Molecule associated with such a professional and dynamic organization.”
MOLECULE™ products undergo thorough testing and analysis at Molecule Labs state-of-the-art research and development facility. Precise experiments in the controlled environment of the laboratory and exhaustive testing in the unforgiving setting of real world racing conclusively demonstrate that Nomex® suits provide superior protection when treated with the MOLECULE™ Technical Fabric Care System. For more information visit www.moleculelabs.com.
The PCM/Molecule team returns to the track this weekend after a five-week hiatus from competition. Round four of the 2007 Champ Car World Series, the Mazda Champ Car Grand Prix Presented by Joe’s begins Friday at Portland International Raceway. The event runs June 8 – 10th, tune into the race live on ABC at 4:00 pm ET on Sunday, June 10th.
About Molecule: Molecule Labs, Inc. provides solutions for the safety, care, and maintenance of numerous technical fabric applications. Specially formulated for Nomex®, tested by the SFI Foundation, Inc, and proven in diverse racing conditions for over two years, MOLECULE™ is designed for racers by racers.
Formulated to be used on any brand of Nomex® fire suit, the lineup of MOLECULE™ WASH, MOLECULE™ REFRESHER , MOLECULE™ PROTECTOR , and MOLECULE™ SPOT CLEANER can be found in use on driver and crew suits around the world, from Off Road Racing, Le Mans, Champ Car to Formula One. For more information, visit www.moleculelabs.com
About Pacific Coast Motorsports: Formed in 2002 and based in Oxnard, California, Pacific Coast Motorsports are champions on the track and in the marketplace. The 2004 Toyota Atlantic Champions have competed in a diverse array of motorsports challenges, from open wheel to sports car racing and succeeded in every discipline. In 2007 the challenge comes full circle as PCM makes their debut with a two-car effort in the highest level of open wheel motorsports in the United States, The Champ Car World Series. Off the track, PCM has represented some of the countries most recognizable names, from Menards to Playboy, Vonage to Uniden establishing successful, high-profile marketing platforms that deliver meaningful exposure and a quantifiable return on investment. PCM is dedicated to success in the Champ Car World Series and committed to go beyond the traditional means to deliver value and exceed the expectations of our partners. Follow our Champ Car debut at www.PCMracing.com.
Media Contact: Katie Brannan, PCM Public Relations Office: 775.782.7191
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