Benefits of Motorsports Sponsorship

© 2006 Driver meet and greets with fans.

Well-Established - Motorsports has been a staple of sports marketing for over four decades. Motorsports attracts more corporate investment than any sport worldwide, over $1 Billion annually.

Reach - Motorsports is viewed worldwide and has television viewership in excess of billion people worldwide annually. Motorsports is one of the most attended events worldwide. In the U.S. alone motor sports attracts over 13,000,000 spectators annually. Motorsports is raced throughout out the world, giving sponsors exposure in many diverse regions. With the race season beginning in the late winter and lasting through the late fall, sponsors benefit from year round coverage.

Demographics - As mentioned previously, motorsports takes part in diverse regions and reaches every market and demographic group.

Coverage - With the continued advancement in television and broadcast media, along with the internet and specialty periodicals, motorsports coverage has grown dramatically. Coverage is worldwide and more and more in depth.

Impact - Motorsports is highly visible, exciting, competitive and prestigious. Corporate image can be enhanced and is only limited by creativity and imagination.

Loyalty - Study after study has shown that motorsports fans are extremely loyal to corporations that are involved. As a form of mass entertainment, due in great deal to corporate support, teams, tracks and drivers go out of their way to give a behind-the-scene look to the fans, who in turn support the corporations.